

The Best Marketing Decision Might Be to Stop Making So Many
Let's face it. Decision fatigue is real. I'm the mother of three kids in their 20s, and I'll never forget the moment my oldest realized she would have to decide what she was going to have for every meal for the rest of her life. That's right, sister. Mom doesn't have to make your lunch anymore. I'm off the clock, and it's all on you. I'm always looking for ways to make decisions easier. For example, years ago I was trying to decide on the right color to paint my house and hir
23 hours ago3 min read


10 Takeaways from the 2026 Kitces Report
If you're in the financial planning community, you've heard of Michael Kitces. If you're a marketing professional in the financial planning community, you think he's a god. I actually had the pleasure of meeting him at the Colorado Financial Planning Association Forum this year, and all I can say is that the man is an utter delight. Even though he presented for over 3 hours straight with an amount of energy I can't imagine one person possessing, he also calmly answered indivi
23 hours ago7 min read


Are Newsletter Unsubscribes Bad? What They Really Mean for Your Marketing
Key Takeaways Unsubscribes are normal. Losing a few subscribers doesn't mean your newsletter is failing. Quality beats quantity. An engaged audience is more valuable than a large, uninterested list. Patterns tell a story. Sudden increases in unsubscribes can reveal issues with content, frequency, or expectations. Relevance matters. The right content should attract and retain the people you actually want to reach. Look beyond subscriber counts. Engagement, relationships, and m
24 hours ago5 min read
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