

Does Social Media Help Your Business Show Up in AI Search?
I often get questions about social media - mainly, "Is it still worth it?" And while I know the asker is always hoping I'll say, "You know what? You really don't need it anymore" and take something off their to-do list...that's not going to happen. I know social media can be a lot of work. And how it's viewed and used seems to change daily. But it still has its place in this ever-changing technological landscape. That's because these days, it's not just potential clients who
6 hours ago3 min read


Why Your Website Traffic Drops in the Summer (And Why That's Usually Not a Problem)
I was just going through the analytics for my clients and starting to feel a little blue. I don't know if this is a good or bad thing, but when I see little red numbers and an arrow pointing down...I take it a little personally. At the very least, I want to know WHY. Did Google change its algorithm? Did my SEO stop working? Do I need to start over? Usually, the answer is much simpler. It might just be summer. Website traffic isn't supposed to climb every single month. Just li
Aug 23 min read


How to Create Content That Shows Up in Google and AI Search
Key Takeaways People search differently in AI than they do in Google. AI searches are longer, more conversational, and include personal context. SEO still matters—but it's no longer enough on its own. Your content should be optimized for both Google and AI search. Answer real client questions. Content that addresses specific situations is more likely to appear in both search results and AI-generated answers. Write like you talk. Conversational, helpful content mirrors how peo
Jul 204 min read
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