

Understanding Google Analytics Without Getting Lost in the Numbers
When I was in a Mastermind group years ago, each member took the Gallup Strengths Assessment as part of the program. My results were no surprise to me. At the top of the list? Empathy and creativity. Toward the bottom? Analytics. As someone who works in marketing, empathy and creativity are great qualities to have. But missing the analytics part is a bit of an issue. I mean, I have to look at numbers at some point to know how I'm doing. So, not only is that not a strength of
5 minutes ago4 min read


The Best Marketing Decision Might Be to Stop Making So Many
Let's face it. Decision fatigue is real. I'm the mother of three kids in their 20s, and I'll never forget the moment my oldest realized she would have to decide what she was going to have for every meal for the rest of her life. That's right, sister. Mom doesn't have to make your lunch anymore. I'm off the clock, and it's all on you. I'm always looking for ways to make decisions easier. For example, years ago I was trying to decide on the right color to paint my house and hir
Oct 163 min read


10 Takeaways from the 2026 Kitces Report
If you're in the financial planning community, you've heard of Michael Kitces. If you're a marketing professional in the financial planning community, you think he's a god. I actually had the pleasure of meeting him at the Colorado Financial Planning Association Forum this year, and all I can say is that the man is an utter delight. Even though he presented for over 3 hours straight with an amount of energy I can't imagine one person possessing, he also calmly answered indivi
Oct 167 min read
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