

How I Know You're Copying Straight From AI (and why people are going to stop reading it)
Listen. I love the help AI gives me with content as much as the next person. Even though it makes my daughter shudder to think that eventually we're all going to stop thinking for ourselves and creativity will go completely out the window, it has made my process so much more efficient. HOWEVER. There is such a thing as relying on it TOO MUCH when it comes to content and social media posts. As I've said before, AI should never be copied and pasted directly into a blog or a soc
6 minutes ago3 min read


What Happens When Social Media Passwords Get Lost During Leadership Changes?
Throughout my many, many years on this planet, I have been on a lot of boards: Cultural commissions, moms groups, financial planning organizations, women's networking groups...you name it, I've volunteered for it. As anyone who has sat on a board knows, this type of volunteering is not without its challenges. But since the advent of digital marketing and social media, those challenges have multiplied. I'm always excited to lend some marketing expertise to a board or organizat
13 hours ago4 min read


Does Social Media Marketing Still Work for Financial Advisors?
I've seen a lot of shifts in social media marketing throughout the years. My initial experience was this: I blogged -> I posted almost every day on Facebook -> I developed a following of thousands -> I got a book deal. So, when I started my business, I was focused on content (and still am) and social media marketing because I knew that it worked. But things changed. Facebook shifted how they put things in front of people. Just because people followed you or your page didn't n
Apr 144 min read
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