

What Happens When Social Media Passwords Get Lost During Leadership Changes?
Throughout my many, many years on this planet, I have been on a lot of boards: Cultural commissions, moms groups, financial planning organizations, women's networking groups...you name it, I've volunteered for it. As anyone who has sat on a board knows, this type of volunteering is not without its challenges. But since the advent of digital marketing and social media, those challenges have multiplied. I'm always excited to lend some marketing expertise to a board or organizat
12 hours ago4 min read


Does Social Media Marketing Still Work for Financial Advisors?
I've seen a lot of shifts in social media marketing throughout the years. My initial experience was this: I blogged -> I posted almost every day on Facebook -> I developed a following of thousands -> I got a book deal. So, when I started my business, I was focused on content (and still am) and social media marketing because I knew that it worked. But things changed. Facebook shifted how they put things in front of people. Just because people followed you or your page didn't n
Apr 144 min read


Which Social Media Platforms Work Best for Financial Advisors?
It can be a little disheartening looking at some financial advisors who seem to be everywhere, on every social media platform, all the time. You take one look at that and think, "I'll never have time to post like that" - so you don't even try. Because I work with solo financial advisors and small practices, I know they don't have a dedicated team working on their digital marketing. And I'm in the same boat; I'm a small company, so I don't have the bandwidth to be on every soc
Apr 144 min read
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