

How to Grow a Financial Planning Practice
As the sister of a CFP®, I’ve watched my sister grow a financial planning practice to beyond successful. I watched her from the beginning, attending every networking event she could to make connections, to the present day, where she’s able to raise her rates and pick and choose who she works with. That’s the dream, right? This has taken a lot of effort on her part – especially when it comes to marketing. Years ago, she attended a Michael Kitces event where he encouraged cons
2 days ago4 min read


Humor in Marketing: What to Use, What to Avoid
When you’re a business owner, there is a fine line between being too “flip” and being so “professional” that it can be a turn-off. The point of implementing these tools is to create a memorable marketing experience. And humor can be a great way to go about this. Here are a few stats: 90% of consumers are more likely to remember funny ads. 55% of executives said humor gets attention better than no humor, and 72% said it attracts buyers to new products. 24% of companies use
Dec 122 min read


Lead Generators Can Save You Time While Building Your Business
Do you remember back in the day when we used to spend a TON of time going to in-person networking events that may or may not have generated viable leads? Coffees that would last an entire morning, evening events when you had to find a babysitter, and rooms full of people that gave you just that slightest twinge (or full-blown) anxiety. These days, thanks to the wonders of technology, in-person networking can be just part of your business-building strategy because much of our
Dec 43 min read
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