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2021 Web Design Trends: Does Your Site Need a Refresh?
Laura Bean with Be Digital Marketing discusses website trends for 2021 and gives us samples of what to do (and tells us what NOT to do).
Using Whitepaper Content Effectively as a Financial Advisor
Financial advisors are slowly starting to wake up to the fact that whitepaper content doesn't always work. Here's what you should do.
It's Time to Become the Niche Next Door
Can you build your business using social media marketing? Yes. But you have to do this first.
How to Make Zooming a Little Less Lame
Oh, what a weak little Zoomer I've been this entire year! Yes, I've seen others with their virtual backgrounds of beach scenes and...
What Are You Lookin' At? (It's Time to Find the RIGHT Images)
If you've looked at another advisor's website and thought, "That's what I want MY website to look like," chances are it's because of one...
The Truth Will Out
As I was flipping through the news on my phone this morning, I came across the story about Hilaria Baldwin telling everyone she came from...
What Are You Providing that I Can't Get for FREE?
We are living in a remarkable time when just about everything we could possibly want to learn is a click away - and often for free. Free...
Is Your Financial Planning Practice an "I" or a "We"?
We all know that the content on our websites is becoming more and more important as we dig even deeper into digital networking and...
A User's Summary of 3 Lincoln Approved Web Platforms
When it comes to creating and/or changing a website, there's a lot to consider - and many times that can be overwhelming. Most platforms...
6 Things to Consider Before Investing in Paid Ads
I'm having weekly conversations with clients about digital advertising. It was always a hot topic, but it seems like now more than ever,...
