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Is Your Website Wasting Your Time?
I’m applying an online dating rule to website content: Your website should “turn off” 85% of the people who read it. I remember when I...
Create Emails for Your Financial Planning Practice that People Will WANT to Read
It's not uncommon for me to meet with a financial advisor who doesn't want to include email marketing in their overall marketing...
24 Financial Planning Blog Topics to Get You Through the Year
In a previous post, we discussed the benefits of agile marketing (marketing that's a little more on the fly). But there is something to...
Unleashing the Power of Storytelling in Your Marketing Strategy
Anytime you get me talking about marketing, my love of storytelling is going to come up. While marketing through storytelling might sound...
Agile Marketing: Should You Throw Out Your Content Calendar?
When it comes to creating effective content, many of us turn to content calendars – and there’s a good reason for that. Planning often...
3 Ways to Motivate People to Make a Financial Planning Appointment
What is the number one problem that most financial planners have? Getting someone to make an appointment. Whether it’s an initial...
Top of Mind in the Financial Industry: What It Is and How to Stay There
I’ve been looking for a pair of black pants. I’ve checked out lots of websites, but one keeps coming up over and over again: Old Navy. I...
Your Website Might be Functioning. But It's Not Working
Most of us spend a lot of money on our websites because we have to; our websites are often the first impression we're giving a potential...
Should Your Business be on Twitter?
Twitter has been consistently in the news since Elon Musk dipped into his deep pockets and purchased it back in October 2022. According...
What You Should Expect from an Outsourced Marketing Consultant
If you've decided to outsource your marketing...congratulations! You're likely about to free up a lot of time, get more energized about...
