

Rebranding a Brander: What needs to change?
I don't know why it's taken me so long to have this epiphany, but I guess you can't choose when you have an "ah ha" moment. If you could...


Rebranding a Brander: Changing my marketing business
For most companies or businesspeople, there comes a time when you have to take a look at what you’ve been doing and ask yourself if it’s...


Boundaries in Business: Where to Draw the Line
The word "boundaries" has been at the forefront of my mind for quite a while. There was something about entering my 40s (a time I'm...


What are Deadlines Anyway?
I hesitate to write this because I don't want to come across as wishy-washy. But I think it needs to be said. I think deadlines are total...


"Fear is making you think too big."
I've been listening to the Mel Robbins book "Take Control of Your Life" and one of the first interactions she has as she's coaching...

Make Your Website Your Vision Board
Vision boards are big. I've created one at a writing retreat and one at a corporate event. I was even recently encouraged to make a...


I Have No Idea What You're Saying
Catherine Tidd discusses how being wordy and vague when marketing your business might be costing you money.


Pull on that Cape and be Your Client's Hero
Catherine Tidd discusses why it's important to put your client as the focus of any marketing you do.


If a Tree Falls in a Forest: A Quick Lesson on Blogging and Social Media
Content creation is crucial for businesses. But it's not enough to just have it posted on your website. You have to direct people there

Lighten Up: How to Create a Newsfeed People Love
If you've been thinking that your social media newsfeed should be about promoting your business, I'm sorry to tell you that you'