

Finding Your Niche As An Advisor Will Make Your Marketing SO MUCH EASIER
I feel like I should start this blog with a confession: I find this "rule" hard to implement myself. As I was redesigning my website I,...


The Magic Button: Why My Clients Love My Online Scheduling Tool
Website features and trends are constantly changing and sometimes hard to keep up with. It's a little disheartening to realize that the...

5 Questions You Should Ask Yourself Before You Publish Content
Creating content is a time-consuming task; I know because of all the pushback I get from some of my clients. However, "content is king"...

Authentic Marketing: Behind Every Business, There's a Person
In a recent conversation with my mother, she told me that she had been talking to a friend of hers who is an author and the friend said,...


Financial Advisors are TERRIFIED of Marketing. Here's why.
marketing as a financial advisor can be a frustrating prospect. Which is why so many of them don't do it.
The reason I know so many adv


Social Media Etiquette
Life would be so much easier if we were back in the Emily Post days of etiquette where the rules were carefully laid out in black and...

The Time for an Audience is BEFORE You Have Something Important to Promote
Wouldn't it be wonderful if we could create an event, write a book, or get a great review and then put it once on social media and...

Website Pop-Ups: How NOT to annoy your readers
Pop-ups. I get questions about them all the time. Should I have any? Should I not? And if I do, what should it be? The main point of a...

What Billy Ray Cyrus, Justin Timberlake, and Florida Georgia Line Can Teach You About Marketing
Sometimes I wonder what the conversation between Billy Ray Cyrus and Lil Nas X was when they decided to get together and record "Old Town...


This is why marketing is hard for you
Marketing your own business is hard - believe me I know. Many times I find it's easier to market other companies rather than sit down and...