

Do Your Clients Have a Right to Know if You're Pro or Anti-Mask?
Lots of businesses have been slowly opening up which means they've had to (hopefully) take a look at how they run things. For my clients...

How to Post on Social Media Without Losing Your Audience
To say that the atmosphere these days is "charged" is an understatement; from mask-wearing to our personal experience with race...the...


Creating Peaceful Marketing During a Time of Chaos
When it comes to marketing these days, we walk a very fine line. We can't be divisive, which could happen very easily given how sensitive...


How to Become the Next Toilet Paper
As I stood in front of the bare shelves of my local grocery store, wondering if I was going to have to use leaves for my personal needs...


Should You Hire a Digital Marketing Consultant Right Now? Maybe Not.
When it comes to digital marketing, many times it's a very "chicken and the egg" scenario: I need to market to make people aware of my...


Video vs. Written Content: Which should you do?
When it comes to content marketing, I do what I can to keep my clients in their comfort zones. Nothing will shut down a campaign faster...


The Power of Guest Blogging: It's Time to Find Digital Partners
I'm always looking for ways to expand my clients' audiences for minimum or no cost. After all, you can spend tons of money on...


(Job) Survivor's Guilt
Like many people out there, I've been experiencing an exhaustion I can't explain; many days I wake up tired. My usual activities have...


Zoomed Out
It started so innocently. With much of the country under a shelter-in-place order (except for a few states; you know who you are), people...


No One Wants to Hear About the Coronavirus Anymore
I'm picturing you with a "WTF" look on your face as you read the title of this blog. "What do you mean 'no one wants to hear about the...