An unexpected task for me as a marketing consultant is to sometimes be the wet blanket. In 95% of the conversations I have with clients,...

I recently had a conversation with a financial planning client who was bringing on a new team member. She said several times, "As soon as...

Before diving into podcasting, it’s important to consider the resources needed to make it a success. A podcast isn’t just a one-time project

I'm a little embarrassed to admit this, but my LinkedIn impressions have taken a nosedive. This isn't something that the average visitor...

A few weeks ago, I asked my daughter – a regular content contributor on TikTok – what she would do if TikTok was banned in the United...

Things are changing but, in my opinion, this is a good shift. All marketing should be about the client, not solely about your ranking.

If you’ve been searching for services or answers in general on the internet, you’ve likely seen some changes recently. When I Google...

I hate to say this, but any time a client asks me about being on Instagram...there is a moment of dread before I say, "Maybe." One of the...

I find that financial advisors fall into two different categories: Some are extremely tech-literate and know exactly what needs to be...

A couple of weeks ago, one of my financial advisors told me something interesting. She said she had just gotten off a prospect call with...