Business blogging isn’t for me. So I’m going to blog about business.

Whew. I’ve been really bad about blogging lately. NO MORE! Today is my first full day of being 41 and I say the blogging must begin.

You know. Again.

I feel like I’ve been going about this the wrong way. I’ve been business blogging like a business blogger. But that’s not how I built my own following; and even though the large audience that I have has very little to do with business, the premise is the same for all bloggers, not matter what the subject is.

It has to be readable, relatable, tell a story, and hopefully educate and inspire.

So, I’m done with “business” blogging. I’m now going to blog about business.

HUH?

I know you’re wondering, “What in the hell is the difference?” and I don’t blame you. But if you’ve read this far, that might mean that what I’ve written is somewhat engaging. And that’s the whole point when it comes to content, no matter what it is.

This week I attended a conference in Denver that completely focused on digital marketing  and I walked away knowing two things for sure:

  1. No one, no matter how big you are, knows anything about digital marketing for sure.
  2. And everyone, no matter how big you are, is trying to tell a story through advertising that makes us laugh, cry, or just feel. In 8 seconds or less.

Back to the blogging.

Seth Godin – yes, THE Seth Godin – was the keynote speaker. If you haven’t read him, you should, even if it’s to just Google the many insightful quotes that will be sure to leave you feeling just a little bit better than you did before.

He’s one of my favorite writers (and now speakers) because he often says things you probably already know, but he does it in a way that’s much better than you ever could. He’s approachable with a twist of genius and I’d like to be just like him.

Except he doesn’t own a TV so I can’t.

Anyway, during the Q&A session, someone asked how he has the time to blog every morning. And even though I consider myself a fan…I kinda didn’t know about the blog.

So, being at a digital marketing conference where everyone is buried in their phones anyway, I looked it up. And, sure enough, he does.

His response to the question was something along the lines of “I have to blog every morning to get a few thoughts out.” Which makes sense to me because, when I was a more relaxed blogger, that’s exactly what I did.

And then I got all uptight and businessy.

Looking at his blog…it wasn’t earth-shattering. Sure, he’s brilliant, but some of those blogs were just a couple of sentences. HE’S not worried about his form, readability, SEO (which, when you’re Seth Godin, you don’t have to), or if it’s going to go viral.

So, why should I?

The whole point of it is like a meditation or just a way of organizing his thoughts that day. And, as I know from previous experience, that probably means that he comes up with some pretty good ideas along the way.

So, THANK YOU, Seth Godin, for that amazing keynote speech and for reminding me about WHY I’m actually so good at what I do in marketing. It’s because I can write, I can tell a story, and I can help others tell theirs.

Thanks for reminding me that that’s the best part about what I do.

 

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